It's to your advantage in a competitive environment to provide potential buyers good photos and video showing the nature and quality of the living environment your home offers. Immediately when you list your property on the Multiple Listing Service, those buyers already registered in the MLS portal receive immediate notification about your place! Those are active buyers set up in the portal by their Agents. They're looking now!
The MLS is the source for all the other web portals! So your digital assets accompanied by word descriptions along with specific dynamic tax, property history, structural, lot and geographic data will be automatically displayed and depicted on innumerable global web portals! Here's an Example.
The photos catch attention on a mobile device, while the word descriptions convey the nature of the property's amenities, convenience, lifestyle and value. Active folks in the current "buyers' pool" are absolutely going to be notified of your offer! The pool is dynamic as new buyers enter while buyers who have purchased homes exit!
MARKETING YOUR HOME
Your buyer will probably learn of your home online. The images and descriptions you provide are the first opportunity to create an impression in the potential buyer’s mind to engage that buyer in the purchase journey!
Interior shots portray that huge kitchen island or your glorious cabinetry, and your six-burner gas stove. How about those shining granite tops and that backsplash? Aren’t those pendant lights awesome from this angle? Woo-hoo, a 300 square foot walk-in closet with organizers!
The word descriptions used should be crafted in a way that gives your buyer a feel for the environment they and their family and guests may inhabit. Describe the many features of your home, and what it feels like when the family chef prepares taste temptations while chatting across the breakfast bar and watching the kids and the dog in the back yard. What is it like to awaken in the serene owner suite, prepare for the day in the spa-like master bath? Will you catch your breath descending to the light-filled family room? Touch those emotions!
Does the home support multi-generational living? What amenities and lifestyle are available in the neighborhood and community? What transportation and commute routes are available? Where are shopping, entertainment venues and restaurants? What are the room measurements? Are there floor plans and a plat? What is the utility expense history?
With all these digital and descriptive assets in hand, your agent will place them on the MLS and through it the hundreds of webpages dotting the world wide web!
Most of the homes listed online originate from the Multiple Listing Service (MLS) which is the “Active Market.” The homes listed there come from listings of the Real Estate Brokers. That is the “Active Market,” the real estate equivalent of the stock exchanges, only much more geographically dispersed. All real estate markets are mainly local.
That infrastructure and its standards, cooperation and data exchange drives your offer to hundreds of web portals globally. Getting your home listed on your local MLS establishes a base to get your listing massive exposure to buyers.
In addition to the MLS listing, Facebook or YouTube ads about your property may be used to drive interested buyer traffic to a beautifully presented webpage with custom description, photos, video and extensive information for consumers developed specifically for sale of your house. The link can be used for email marketing.
Generally speaking, and particularly so in the present sellers’ market, those steps will be more than enough to bring about immediate sale. But markets change over time. This time will be no different.
I can get your home listing on Page 1 of Google, the world’s most powerful search engine, under 30-50 or more search terms routinely used by purchasers looking for exactly what you have! The internet may indeed be forever as these links are viable for years!
The search term “Pristine in Augustine 7 Pinkerton Court” has my video thumbnail at the top and bottom of Google page 1 still, almost three years after sale. And if one clicks “more” then “videos”, there are more video thumbnails from other search terms!
A Video Thumbnail is 87% more likely to be clicked than either a Sponsored Ad or an Organic Search generated by a national portal like Zillow or Realtor.com, and your link will many times be ahead of theirs!
EVERYONE who could possibly be interested is going to know that Your House is Available for Sale. Your sale will receive MASSIVE EXPOSURE designed to be responsive to the existing market environment, good or bad!
The same individual property webpage is promoted on my Google Business Page and is potentially seen by up to 40,000 verified homeowners in Stafford and Spotsylvania Counties and Fredericksburg, a list built as a Facebook Custom Audience.
The supply and demand balance may shift as adjustments are made to the Federal Workforce, or rates may change. The nature of your property may be such that more advertising of your offer is required.
Showings will be scheduled electronically by appointment or buyers will instead attend a Mega Open House on a scheduled date to view the house. Open Houses may be broadcasted live on Facebook Live and YouTube Live.
